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Maxi Priest (born Max Alfred Elliott on June 10, 1961) is a reggae singer from England. Career Of West Indian descent, and the second youngest of nine children, he was born in Lewisham, London. He is known as the 'King of Lovers Rock'. His music is sometimes closer to R&B, and pop, than to reggae music itself. His first major album was the self-titled Maxi Priest (1988) along with his cover of Cat Stevens' Wild World established him as one of the British reggae top singers this internationally acclaimed vocalist, is the only UK reggae act to score an American Billboard Number One.