The wait is over. The brand new BIIAB Award for Music Promoters (AMP) has been launched, marking a significant milestone in the evolution of the music industry as it is the first qualification of its kind to be devised, written and developed specifically for music promoters.
The aptly nicknamed ‘AMP’ qualification gives anyone wishing to put on a music event an excellent grounding in all the aspects they will need to consider. And it’s applicable to any style of music – from opera to thrash metal.
Domnique Czopor, Founder of independent venue and promoter network WE:Live, who has been involved with development of the AMP, said: “This is exactly what the industry needs and I’ve been really impressed with the way the steering committee have taken a rounded approach to the role of a music event organiser. No stone has been left unturned and the course will ensure the music promoters of tomorrow are savvy, well-informed and aware of their legal responsibilities.”
The reasons behind the creation of the qualification are simple; it is considered to be the first step towards promoting and enhancing the standard, quality and legacy of promoters and events. This, in turn, will increase customers’ confidence and have a positive impact of stimulating the entertainments and leisure economy.
The BIIAB AMP received widespread support from candidates involved in the pilot, including names such as BBC Radio 1 Xtra, Inc Group and Global Radio, and has been praised for helping to ‘sort the men from the boys’.
Keys areas covered in the two day training programme are:
· Importance of early engagement with stakeholders
· Project management tools and techniques
· Financial management
· Marketing/Promotional Mix
· Risk Assessment
· Environmental impacts/waste management
· Management of noise
· Transport management
· Licensing Act 2003
· Door policy
· Evaluation of a promotion
The qualification is supported by a workbook which acts as a handy reference point and “how to” guide for future use by candidates.
The AMP has been developed by BIIAB, the awarding body of the British Institute of Innkeeping, and will be delivered throughout the country by a network of approved training centres. To date, just under twenty centres have signed up and been given the thumbs up to deliver it.
For more information or to find a training centre, visit www.biiab.org
