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An easy-listening trip-hopster similar in style and intent to his countrymen Air and Dimitri from Paris, Kid Loco has an even stronger kinship with the long tradition of French pop characterized by Serge Gainsbourg. Otherwise known as Jean-Yves Prieur, he began playing the guitar at the age of 13 and played in several French punk groups during the early '80s. He moved on to production as well by the end of the decade, and moved on to reggae and hip-hop with a band named Mega Reefer Scratch.